The Alchemist’s Kitchen

I work with the owners of the Soho apothecary to bring
their stories to life.

Located on Crosby St. right
by a graffiti-covered alley
where Keith Haring once sold prints, The Kitchen is a mix of nyc’s energy, folk art, herbal remedies, & ancient traditions, all wrapped into a thoughtfully curated shop, tea bar, & event space.

Stepping inside is a moment of peace away from city noise—hand-rolled incense burns and trained herbalists run the shop.

Every product has a story, and I helped shape those stories. Through branding, packaging, experiential design, and social media curation.